Product Teardowns

Learn from real product decisions.

A curated teardown library across leading PM platforms covering onboarding, retention, monetization, acquisition, and strategy.

OnboardingProductLed

FullStory — User Onboarding

Analyze how FullStory onboards users in a product-led motion.

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MonetizationKristen Berman (Substack)

Calm — Freemium Motivation

Behavioral science behind Calm's premium paywall strategy.

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MonetizationKristen Berman (Substack)

Shopify — Free Trial Pricing

How Shopify's $1 short trial converts users to paid.

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MonetizationKristen Berman (Substack)

Duolingo / Strava / Slack / AllTrails — Freemium Conversion

Patterns top consumer apps use to convert free users to paid.

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StrategyKristen Berman (Substack)

Bolt — AI Product UX

UX lessons in error handling and AI-native design.

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OnboardingKristen Berman (Substack)

Zoom AI Companion — AI Feature Adoption

Behavioral science behind AI feature onboarding and adoption.

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MonetizationKristen Berman (Substack)

Zoom — Pricing Strategy

How Zoom beat tech giants using behavioral pricing models.

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RetentionTear Them Down (Medium)

Spotify — 7 Product Lessons

Discoverability, search UX, and core action design.

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OnboardingTear Them Down (Medium)

CultFit — CTA Design

How to make actions clear and reduce UX friction in fitness apps.

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OnboardingTear Them Down (Medium)

Blinkist — User Onboarding & Personalization

How Blinkist onboards users and builds an interest graph early.

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RetentionTear Them Down (Medium)

Airbnb — Feature Introduction

Dark patterns, subtle feature discovery, and empty-state loops.

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OnboardingTear Them Down (Medium)

Headspace — Onboarding UX

Freemium experience, friction points in first session.

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